Good Deed
Good Deed is a digital community platform that connects people who need a task done with people who are looking to use their free time to help accomplish their deed, all at no cost.
The brand has been designed in collaboration with co-founder Zee. One of the design goals we looked at achieving was capturing some of the child like innocence that comes with helping someone without the expectation of compensation.
The exploration phase concluded with going down the route of creating mascots to represent this theme. The mascots are fun, bold and inviting in their design - offering versatility in their application. The colour palette further expresses the values of enthusiasm and connection to community Good Deed offers.
The work
❊ Logo Design
Primary logo
Secondary logo
Tertiary logo
❊ Custom Graphics
❊ Posters
❊ Social Media
Kind Words
Surej was in charge of our design & graphics as well as our social media posts at Good Deed, and we are so lucky to be working with him. I have been so impressed with his ability to understand what I need, even when I found it hard to articulate it, or was lost. He was proactive, and always checking-in to understand, discuss & design ideas he had prepared beforehand, to make sure we are all on the same page and to move the work forward - which is important when you're busy.
He's very easy to work with, and his refined design skills, attention to detail, as well as understanding of our brand had me trust him so early on with our branding and socials.
I highly recommend working with Surej, I am very impressed with his work ethic & ability to bring a brand forward in the best light possible.
“
”
Zee Abbas
FOUNDER